OPINION - Paolo Zani: New Strategies
Real Estate "For Sale" this message has become a regular feature of the urban landscape of our cities (Lima, Arequipa, Cusco, Trujillo, Chiclayo, the main) where real estate companies are striving to design new strategies that go primarily by opening new markets and product diversification.See the news from Peru Janela Digital Newletter of
The opening of new markets (however, the offer in the best areas of the nicest districts will always be more attractive). For example: Retail High Street, shopping centers and sheltered housing are the main segments that target professionals to focus on new investments.
product diversification (Sale of houses and apartments, Search Co-promoter Partner / Joint Ventures, Real Estate Project Management, the search for new investment destinations.) In response, the industry must commit itself to a better use of marketing tools, select products with good value for money and to meet real customer needs.
One product that is gaining relevance in the Peruvian market is the Directorate of Real Estate Projects.
currently on the market a number of isolated approaches on certain stages of development of building projects, therefore, integration is necessary in order to develop an orderly sequence of the process that can be followed in a practical way for evaluation and overall achievement of a real estate project: Block Architecture, Building and Sales. Where the primary goal should be to add value to investments.
A project management methodology should have the following phases:
1. The Concept: It is the conceptual phase of real estate (with the landowner and / or the investor), it performs a full feasibility analysis.
2. Product Definition: The concrete according to specifications, an optimal program needs to communicate to experts in different subjects (designers, design, implementation, economic and commercial).
3. Technical and commercial Procurement: Parallel to the development of the program is carried out needs assessment of service providers from the petition and requested analysis of the bids.
4. Project Management: The objective is to ensure compliance with the specifications of the project plan, ensuring compliance with the terms and costs throughout the project life cycle.
5. Receipt of Work: During this stage, will oversee the building enforced, and the correction of any deficiencies prior to the reception and advice in the respective procedures.
6. The final product marketing (offices, housing, parking, etc.). The launch and marketing of the projects is from the pre sale until the end of the project by a team of consultants with extensive experience in the property market.
7. Delivery: Attention is given to final customers, accompanying them at the time of delivery and writing of your home.
8. After sales: Manage, after the delivery of housing, any claims made by users, ie post-sales. Should oversee this process is finally providing a report on the degree of customer satisfaction.
As real estate brokers encourage companies to bet on values \u200b\u200bof differentiation, such as after-sales service, loyalty and quality. It is not just to achieve commercial hooks but to achieve greater customer satisfaction (The owners, interested in putting their asset value. Of the tenants in need of modern and equipped facilities, and public attendance. Of the customers who looking for quality, variety and services). Our primary objective
is the direction and management of all processes involved in a real estate project and the launch and marketing. A team of consultants with extensive experience in the real estate market, we provide our customers with tools to conceptualize a project and make its trade execution.
product diversification and the search for new investment destinations are the pillars on which Inmobroker has based its business model.
Source: Paolo Zani. Commercial Director Inmobroker & Asociados SAC .
